When the pandemic hit, nobody quite knew what the impact would be on sustainability. There was some concern that companies would abandon their environmental principles to pursue growth at any cost once lockdowns were lifted.
In fact, it appears to have driven a renewed interest in sustainability. Faced with an existential threat, business leaders started talking even more about so-called stakeholder capitalism (which involves taking into account the needs of society as a whole, as well as those of customers and investors) and rebuilding a better world after the pandemic.
Shoppers, too, have been jolted into making more sustainable and healthier choices. Accenture found that 60 per cent of more than 8,500 people it surveyed around the world had been making more environmentally friendly, sustainable
